SSE Airtricity champions inclusive customer service with JAM Card initiative

SSE Airtricity is proud to announce that it is officially JAM Card friendly, reinforcing its commitment to inclusive and accessible customer service across Ireland. 

The JAM Card, short for “Just A Minute”, was developed by participants of the NOW Group to support individuals with communication barriers. It allows users to discreetly signal that they may need a little extra time or patience when interacting with others. Whether over the phone or via social media, SSE Airtricity customers can simply declare they are a JAM Card user, and staff will adjust their communication style accordingly to ensure a more comfortable experience. 

To support this initiative, SSE Airtricity teams have undergone dedicated JAM Card training, equipping them with the skills to recognise and respond to JAM Card users with empathy and clarity. This training complements SSE Airtricity’s broader accessibility efforts, including the rollout of  bills and simplified customer communications designed to make understanding and managing energy usage easier for everyone. 

In addition, SSE Airtricity continues to enhance its support for vulnerable customers through its Customer Care Register, which enables tailored services such as large print and braille. These measures ensure that customers, regardless of ability, can engage confidently with their energy provider.